In distribution, customers judge you on how fast you answer. At one of the UK’s largest salt manufacturers, answering a single enquiry meant checking stock, pricing, order history and more than twenty external delivery portals, one login at a time. That was eight minutes per enquiry, for every enquiry in a busy week.
The team had the knowledge and put in the effort. What they lacked was time: the job had become logging into systems rather than talking to customers.
We built an AI agent that does those checks itself. It pulls stock, pricing and order history from Microsoft Dynamics 365 (Business Central) and tracking from every one of those delivery portals, then drafts a complete reply.
Every draft waits in the shared mailbox for a person to approve and send. No reply goes out unseen. The team still owns every answer; they just no longer have to put it together.
Response times fell from eight minutes to ten seconds. Customers get an answer while their question is still fresh, and the team spend their time with customers instead of logging into systems. More on AI for distribution and wholesale.
Tell us where your team loses the most time. We will tell you honestly whether AI pays there, what it takes to build, and what we have already delivered for businesses like yours.
We use cookies to measure how the site is used and, if you allow it, for advertising. Nothing is set until you choose. Privacy policy.